A significant portion of my work having been on brands that are still in development limits the details that I can share, outside of the tasks that I performed. The nature of these projects is confidential. 

Scope of work:

  • Design brand pitch decks

  • Strategy & research

  • Collaborate with founder on product ideation & development

  • Lead vendor conversations for packaging, formulation, and overall product development

dermatologist- founded skincare brand

Laundry care brand

Scope of work:

  • Consult on unique branding & product design

  • Market research for a first-of-its-kind product

  • Collaborate with founder on go-to market strategy

  • Design high-quality on-brand assets for both internal and external use

HalaL Beauty brAND

Scope of work:

  • Design multiple iterations of brand proposal decks

  • Strategy & research

  • Conceptualize innovative products

  • Consult on product design & packaging

  • Lead vendor conversations for product development

GEN Z BATHCARE brand

Scope of work:

  • Conceptualize unique brand positioning to differentiate products in the market

  • Consult on branding & product design

  • Ideate on go-to-market strategy

  • Research & analysis for product pricing

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Mood